branding: think small

April 23rd, 2012   |   Business AdviceLife

 

Last week I had two fantastic consulting calls. One of which, is a great example of how thinking small can lead to huge leaps forward in creativity, uniqueness, and purpose.

On Friday, I worked with Flavia, a food blogger with a site called, Flavia’s Flavors. Below, she shares how our consultation helped her narrow in and think “smaller” than the food blogging community at large, to reveal her true purpose and much smaller niche of Italian food blogging. I’m so excited to see her take her blog in this new direction and thank her for what has become, an incredibly kind testimonial along the way.

It was a joy to work with her and I’m so thankful I got to help her find her true purpose with food blogging.

Overall, the takeaway here is to really think smaller in terms of your industry and your place in it in order to reach a greater audience and have a deeper impact.

Click to read the full story over on Business with Intention.

 

(And in other news… there are just two days left to sign up for the Chicago Business with Intention workshop.)

 

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