Goooood morning! I am excited to announce that barring any national disaster, UPS delay, or internet malfunction, I will be launching the new version of Jess LC next Tuesday, March 30th! I kept saying I’d launch in April to buy myself some extra time, but so far the outlook for next Tuesday is promising. As you know, I’ve been devoting what seems to be my entire life to this project using very mysterious words like “re-branding” “re-launching” etc. Which all just basically mean that I’m taking Jess LC to a whole new level and besides the great styles from Chicago Collection and Soc Chic, everything else is brand new. Those of you who have been getting my Preview List emails know all about (some) of these changes. By the way, it’s not too late to sign up for the preview emails if you want to see them (there are three emails total).
Anyways, I can’t keep this a secret much longer. I think I might just explode with excitement. So here’s a peek at the inspiration board which inspired the newbie Chicago collection, Division.
Hint: if you look really closely at the last pattern you’ll see the new Jess LC logo!
March 23rd, 2010 at 10:07 am
Yay! I am bursting with excitement for you!
March 23rd, 2010 at 10:18 am
Is the first image (at the very top) a peek at the jewelry?
March 23rd, 2010 at 10:20 am
looks so amazing! I am so happy for you!
March 23rd, 2010 at 10:21 am
@ Sarah: Yes, the top image is part of our circle chevron necklace which will also mimic our circle chevron earrings.
March 23rd, 2010 at 1:41 pm
Oooh, I love it. All of those patterns looks so great next to each other. And as a marketing person I’m excited to see what your rebranding and relaunching looks like (and secretly hoping it includes some kind of special limited time jewelry sale).
March 23rd, 2010 at 4:19 pm
Can’t wait to see the new Jess LC. Just wore one of my necklaces yesterday and got so many compliments. I love telling people “Go see Jess LC!”